Bobby Paulshock

@b.pshock

Best of the week 8 at #nomadict 2026

In this article, Bobby shares how a wife, a dog, and a solo 1 AM hike in a 90-mph Icelandic storm shaped his path from iPhone snapshots to his award-winning aurora shot at Búðakirkja, plus four hard-earned lessons on gear, patience, and building a career from passion.

 

My passion for the outdoors and photography really comes from stepping outside my comfort zone, and for that, I have to thank both my wife and my dog.

I grew up doing a lot outdoors (skateboarding, snowboarding, riding ATVs), but I never had much desire to explore beyond my local surroundings. That started to change when I met my wife. She pushed me in the best way, helping me grow, travel more, and open my mind to what else is out there. After some years together, we adopted our dog, which gave me another reason to get outside and explore. All three of us got more serious about hiking, then backpacking, and the travel bug just caught on from there.

This evolved into something deeper: a genuine curiosity about the world and an appreciation for how much beauty exists beyond what we see every day. Photography became the way to capture those in-between moments and the places we travel together. It allowed me to capture the core memories between the three of us, and share that with friends and family back home. Starting with just an iPhone, I eventually leveled up to my first APS-C Sony camera, then full frame, then a drone — and it’s changed my life for the better ever since.

For me, the outdoors and photography go hand in hand; one constantly fuels the other. I’m also extremely passionate about health and fitness, which also aligns very well with the lifestyle outdoor photography brings. Plus, getting outside provides that dose of vitamin D and the mental reset we all need.

@b.pshock_Aerial

The transition from treating photography as a hobby to building it into a side business has been a process of steep growth.

Creating a website, developing a personal brand, setting up a professional workflow, reaching out to potential clients — it all opened the door to something much bigger. It helped position me not just as someone who takes photos, but as someone who can provide real value to businesses and partners in a professional manner. That part has been incredibly rewarding — hearing how the work helps take someone’s brand to the next level is a genuine feel-good moment, and I want everyone to succeed.

What I learned most through this process is how much happens behind the scenes. There’s so much more than what people see as just “taking a photo” — the communication, planning, editing, delivery — it all matters and can be very time-consuming.

That shift from hobby to “hey, I can actually do something more with this” has led to meaningful partnerships, new opportunities, and the chance to travel and connect with people and places I otherwise never would have found. When I am older, I want to look back on a body of work filled with places I once never imagined I’d experience on this planet. More than anything, I want those photos to bring back the feeling of being there — the memories, the effort, and the journey behind each one. Whether it came from a once-in-a-lifetime personal trip or a collaboration with a tourism brand, I want that feeling preserved.

Winner
Best of the Week 8

The shot was taken toward the end of a 12-day trip to Iceland with my wife, right in the middle of winter. We drove the entire country, capturing everything along the way, and this moment happened on the Snæfellsnes Peninsula — an area known for its unpredictable and often extreme weather.

During our time there, we got hit with intense snowstorms, hail, and wind gusts pushing close to 90 mph. Conditions were rough enough that official storm warnings were issued — and when those come out in Iceland, a country that’s so used to this stuff, you know it’s serious. But I was determined to end the trip by capturing one final scene: Búðakirkja, aka “the black church.”

I woke up around 1 AM, quietly slipped out of our lodging, and drove out to the church, which sits alone on a lava field. The weather was brutal, but that also meant I had the entire place to myself. As a photographer, that is very much appreciated.

I spent time moving around, testing different compositions, waiting and watching the sky in poor weather conditions. I was soaked, and my extremities were freezing, but I stayed persistent. My goal was to capture the northern lights aligning directly above the church. After a lot of patience — and honestly, a bit of luck — the aurora began to form in a way that felt structured enough to complement the scene. That was the moment everything came together.

Bobby Paulshock Best of the Week Winning Photo @b.pshock

A lot of aurora photos focus purely on the sky, which can be beautiful but also very abstract. I wanted a strong subject on the ground to anchor the image — something with character and history, like this iconic black church — paired with the movement of the northern lights above. Including the church added context and balance. That contrast between the stillness of the church and the motion of the sky created a more complete story.

For the edit, I worked with two frames — one exposed for the sky and a longer exposure for the foreground, given how dark it was. Pretty standard for nighttime shots like this. My approach was simple: keep it natural, but intentional. I wanted just enough light on the church so it reads clearly as the subject, without making it feel like daytime. For the sky, I enhanced the colors carefully to brighten up enough to stand out, but not so much that it felt unrealistic.

I leaned into cooler tones overall and paid close attention to balancing light and color. The foreground stayed muted to reflect the natural feel of nighttime, dark enough to feel real, but with enough detail to guide the viewer’s eye. For the sky, I wanted the aurora to pop but not overpower the scene. The sky has a slightly bluer tint than your typical green aurora. That subtle shift helped the image feel a little different while still staying true to the moment. That balance between subtlety and impact is really what made the image come together.

I believe I can achieve what I create today as a result of all the lessons learned over the past years. Of course, there is always a bit of luck at play, but there is also the preparation and mindset.

  • Bring the gear. Don’t sacrifice it. Even if it’s just one lens you might use for a single shot on a trip — bring it. I’ve had too many moments where I didn’t have the reach or wasn’t wide enough to fully capture a scene. Those missed opportunities stick with you. Yes, it makes your pack heavier, but if that’s the tradeoff for getting the shot, it’s worth it. And hey, maybe that’s motivation to improve your fitness so hauling the extra weight gets a little easier. 
  • Be patient. Sometimes it’s five more minutes. Sometimes it’s 45. I can’t count how many times I’ve left a location too early, only to watch the sky completely transform right as I’m driving away. The best moments don’t always happen on your schedule, so give it some time.
  • Don’t get discouraged when things don’t go as planned. This is still something I work on. You can plan everything — timing, weather, moon phases, whatever — but some things are just out of your control, and that’s part of it. There’s always something to take away from an experience, even when it’s not the shot you had in mind. Sometimes what you gain has nothing to do with photography — and everything to do with everything else.
  • Don’t be afraid to try something new. There’s a lot of pressure in this world of social media and trends, but photography is art — and art is subjective. Not everyone is going to like the same thing, and that’s okay. That’s what makes us human. Stay curious and create without limits. You never know what you’ll discover when you allow yourself to experiment.


In addition, I have learned a lot from the creative community. Some of my biggest inspiration comes from other creators, and that exchange of ideas is something I never want to lose. Those connections have opened a lot of doors for me, and I would encourage everyone else to make the most out of the community, building relationships and learning from each other.

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