What is your approach when it comes to planning your trip and finding your ideal locations?
I usually start with google and search for phrases like “best things/places to visit in…” It’s just to have a brief idea what’s going on. In fact I am very often avoiding the places I googled and I prefer to find less known, remote spots. I find the inspiration on Instagram and Pinterest, but recently I am using Google Earth the most to find little lakes, waterfalls, or secluded beaches. I love going on multiday hikes and visit places that I can’t reach with a vehicle. That’s usually where I find the most special spots.
There are many landscape photographers sharing real value in terms of visual content as well as written content in Instagram. Yet, they are not able to grow as “influencers”. What are the three strategies that in your opinion allowed you to grow in Instagram?
There are so many landscape photographers and travelers nowadays and I guess it’s harder and harder to stand out with your art. I feel like there are three categories of creators that are having a success on instagram:
(1) Those who started an account in early stages of IG. In times when it was much easier to grow the audience due to lack of competition. However, although many of those accounts have big followings they have a lack of engagement nowadays (lots of their followers are not active anymore).
(2) Those extremely special and talented – like @elizabethgadd or @bejamin. They don’t have to post a photo every single day or comment on hundreds of photos each day to get attention of others. Despite they still grow their audience, because big hubs (IG accounts) share their wonderful art.
(3) Talented and proactive – those really good photographers who spend 5+ hours a day on Instagram, sharing a photo each day, tons of IG stories, engaging with their audience, running shoutout groups and giveaways or using other marketing tools to grow their audience fast. They are good marketers. They know what their audience desires and they supply such demand.
(4) Proactive with a good story/topic to share – you don’t have to be the greatest photographer to have a success on IG, but if you have a story or a good niche that resonates with lots of people (vegan life, yoga, vanlife, fashion, dog, …) with the proactive attitude (commenting, networking, IG stories,… every day), you can grow your account really well.
In my case, I was lucky that several of my photos went viral and that’s where most of my followers found me. I share lots of photos from the polar places or mountains and it seems like there is something that my audience really likes… Sometimes I use hashtags of smaller hubs (under 50k followers). There one has a bigger chance to be seen and featured. I’ve heard from some of my friends, that several times they’ve sent a private message to big accounts if they would like to share their photos. I have never done that, but some of my friends succeeded with this strategy.
When I have time I love to genuinely engage with my followers, I really care for them and I want to help them. I want to hear their stories and support them in their dreams. I know that anything is possible if you really want it, but lots of people need a friendly push and I am here to give them that nice poke. I know that the rule is to reply every single comment, but I just can’t keep up. To feel good about what I am doing I need to do things that I feel are coming from within me. I don’t want to do that for sake of any rule or gaining more followers.