Photo tour in Azores, Portugal
December 3, 2025 No Comments
Join us in the Azores for a unique photo tour, where you’ll elevate your creative skills with expert guidance from Ronald Soethje, Bruno Ázera, and Nomadict.
Performance Institute Vol. 12
Understanding art from a branding point of view
With Christian Als
About this study
The purpose of this study has been to measure quantitatively what our readers perceive about Christian Als (@christianals) art. By measuring 14 key components distributed along 5 sections it has been possible to understand what are the strengths and weaknesses of Christian’s art according to our readers. This research has been based on the following 9 photographs.
Research question
Section 1. Reach
Main question:
How many of our readers think that they know the name of the artist based on the 9 photos presented?
Subquestion:
1. I know who captured these photographs.
YES / NO
Section 2. Art
Main question:
What do our readers think about the 9 photos from an artistic and technical point of view?
Subquestions:
2. In my opinion, these compositions are different and rare.
YES / NO
3. The colors used in these images are appealing to the eye.
YES / NO
4. These images have been well exposed.
YES / NO
Section 3. Charisma
Main question:
To what extent do our readers think that the 9 photos represent a charismatic artist?
Subquestions:
5. These images inspire me to travel and go outdoors.
YES / NO
6. This artist can tell a story visually.
YES / NO
7. This artist has a unique style.
YES / NO
8. I would recommend this artist to my friends.
YES / NO
Section 4. Brand
Main question:
What do our readers perceive about the 9 photos presented from a branding point of view?
Subquestions:
9. These photos stand out of the crowd.
YES / NO
10. This artist is a professional photographer.
YES / NO
11. I would like to learn from this artist.
YES / NO
Section 5. Future
Main question:
What do our readers think about the future of the artist based on the 9 photos presented?
Subquestions:
12. This artist has more than 10k followers.
YES / NO
13. I would like to hang at least one of these photographs on my wall.
YES / NO
14. I would like to follow this photographer.
YES / NO
Brand association
15. The word that best describes the art of this photographer is…?
Methodology
15 questions were asked to our readers via “instagram Stories”. This is a new format that allows researchers to ask questions to a specific segment of the market – composed by the most devoted users of the Instagram account. The responders are normally strongly attached to the corporate brand.
Initially, each reader had 10 seconds to answer each question. This is an ideal timing for them to provide an instinctive and spontaneous answer. Yet, they could go back to the previous question in order to read it again (if necessary) and provide a meaningful and trustworthy answer.
The first question was answered by 259 readers. However, question number 14 (the last multi choice question of this survey), was answered by 223 readers. Some of our readers did not provide an answer to all the questions, reducing the reliability of this study.
Results
Christian Als is a photographer, filmmaker and YouTuber. Yet, for Chris, traveling came first. As he mentioned: “It all started with travel and adventure, then came photography.” So, it is not surprising to find the word “adventure” in Chris’ Instagram bio. What is really interesting is that you guys (more than 250 responders in our IG stories) said that “adventure” was the best word to describe his 9 photos.
It seems logic that his photos inspire 88% of you to travel and to go outdoors. From an artistic point of view, 150 of you think that the compositions used in the photos are different and rare, while 214 agree that the images are well exposed. Talking about the colors used in the images, 86% thinks that these are appealing to the eye.
A little more than the half of you don’t think that his photos are outstanding (54%), nor that the photographer has a unique style (52%), but despite that, you strongly believe that Christian can tell a story visually (78%).
Overall, Christian has a strong brand since most of you (67%) would recommend his work to your friends and 64% also believe that he is a professional photographer. In addition, a large majority of you would like to learn from this artist (71%). You can actually do so by watching Christian’s YouTube Tutorials.
To conclude, it is worth mentioning that 149 of you guys would like to hang at least one of these photographs on your wall. We are curious… Which photo would you choose? Also, 67% of you would like to follow Chris’ work. So, if you are part of this percentage, visit @christianals and follow him!
Subquestions - Results
Christian Als is a talented photographer, videographer and YouTuber. You can follow his work at @christianals
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